Don't sound like AI: 20 words to use instead of "unleash"

Don't sound like AI: 20 words to use instead of

I have a feeling the whole internet is full of the word "unleash" right now. Every blog post, every social post, everywhere. AI loves this word - and you can smell it from a distance. 

The moment "unleash" shows up, a post practically screams: "I was written by a robot!!!!!!!!!"

You've seen it. Unleash your potential. Unleash your brand. Unleash your... blah blah, unleash whatever. 

It's been written a million times over and over aaaaand over. And that's the problem. It used to be a normal word you could reach for, but nowadays I'd rather avoid it, because I don't want to sound like AI… and I'm guessing you don't want to sound like a robot either.

So let's retire it. 

The tricky part, of course, is that swapping one word for another isn't always easy - especially when AI keeps cheerfully handing you "unleash" every time. 

So here are 20 swaps to reach for instead, to help you sound like a real human that people can trust. 💛

  1. release 
  2. set free 
  3. let loose  
  4. bring out 
  5. tap into 
  6. show off 
  7. put to work 
  8. draw out 
  9. let it shine 
  10. open up 
  11. get going 
  12. spark  
  13. stir up  
  14. wake up ·
  15. call on  
  16. give room to 
  17. make space for 
  18. let out 
  19. turn loose 
  20. finally use

Pick the one that fits what you're trying to say. That's usually the right one. 💛